Area insights about Keswick Broadway, London, SW15 2RB

Senior Professionals (Smaller area)

These very central neighbourhoods house residents whose ages are more skewed towards older age cohorts than elsewhere in the Supergroup. Few households have young children. Rates of illness are low. Indian ethnicity is rare compared to the Supergroup mean. Property under occupation is more common, despite the centrality of neighbourhoods, and more residents live in communal establishments than elsewhere in the Supergroup.

Central Connected Professionals and Managers (Wider area)

These Central London neighbourhoods are home for a blend of young, educated professionals from diverse backgrounds. Residents are of prime working age and typically live in privately rented flats, some of them crowded.

Adult residents of these neighbourhoods are typically aged 25 to 44, working full-time in professional, managerial or associate professional occupations. There are few families with dependent children. The predominantly Inner London neighbourhoods have an international character, including many residents born elsewhere in Europe alongside high numbers of individuals identifying as of Chinese ethnicity. Many individuals are never married, childless and/or living alone. Above average numbers of individuals, likely to be full-time students, live in communal establishments. Elsewhere, privately rented flats are the dominant housing type. Residents of these areas are well-qualified, with a significant number holding Level 4 or above qualifications. There is a correspondingly high level of individuals employed full-time in professional, managerial and associated professional or technical occupations. Employing industries are financial, real estate, professional, administration, and, to a lesser degree, transport and communications. Unemployment is uncommon.