Area insights about Kings Tower 2, Bridgewater Avenue, SW6 2FZ

Central and City (Smaller area)

These high density central neighbourhoods are characterised by high levels of residential turnover. Few children are in evidence. Few individuals experience live with disability, with many in full-time employment or study. Levels of separation or divorce are low relative to the Supergroup average. The workforce is well-educated but not in the top flight of managerial occupations. Levels of affiliation to non-Christian religions are high.

Central Connected Professionals and Managers (Wider area)

These Central London neighbourhoods are home for a blend of young, educated professionals from diverse backgrounds. Residents are of prime working age and typically live in privately rented flats, some of them crowded.

Adult residents of these neighbourhoods are typically aged 25 to 44, working full-time in professional, managerial or associate professional occupations. There are few families with dependent children. The predominantly Inner London neighbourhoods have an international character, including many residents born elsewhere in Europe alongside high numbers of individuals identifying as of Chinese ethnicity. Many individuals are never married, childless and/or living alone. Above average numbers of individuals, likely to be full-time students, live in communal establishments. Elsewhere, privately rented flats are the dominant housing type. Residents of these areas are well-qualified, with a significant number holding Level 4 or above qualifications. There is a correspondingly high level of individuals employed full-time in professional, managerial and associated professional or technical occupations. Employing industries are financial, real estate, professional, administration, and, to a lesser degree, transport and communications. Unemployment is uncommon.